PTRC | Trademark vs. Service Mark

  • A trademark refers to a good or service while a service mark refers to the company that provides the good or service. For example. Nike Cross Trainers ® is a trademark, but Nike, Inc. is a service mark that indicates the retail services provided by the company.

Can a company name be trademarked?

  • Business names, such as in the previous example (Nike), can be trademarked when there are goods or services with that name. For example, Nike Cross Trainers ® contains the word Nike, so therefore, Nike, Inc. can be trademarked as a company name.

Trademark Application Processes