Mintel
Access Now: Mintel
Librarian: Shaun Bennett
What it is:
- Searchable database of full-text market research reports on consumer products and services. Contains useful statistics and data on market research from the user perspective.
What you can expect to find:
- Narrative market research reports that cover a range of consumer product categories from 'beauty and personal' to 'transporation'. Includes market segmentation, size and forecast, consumer preferences, lifestyle trends, product innovators, channels to market, and others. Geographic coverage includes US, UK and a few other Western European countries.
Some useful things you can do:
- Search for specific products or brands to find relevant reports.
- Download and print specific sub-sections of reports.
- Export statistical tables in spreadsheet format to create graphs.
Content sources:
- Reports are based on a combination of secondary research (published information and statistics) and primary research (consumer surveys), which include government, trade and commercial sources (e.g., Experian Simmons National Consumer Studies).