North Carolina State University, University Communications, Creative Services Records 1889-2019

Creative Services is the fully-staffed publishing, video, and electronic media division of the North Carolina State University, University Communications, (fromerly known as the North Carolina State University Office of Public Affairs). University Communications operates to help the University "accomplish its mission by building sound relationships with the university's constituencies and public groups." Its primary responsibility is to support University Advancement by producing print, electronic, and video materials for public distribution, providing campus footage for stations and networks, and assisting with any assigned projects that enhance the image of North Carolina State University. These efforts correspond with University Communications' missions of projecting the distinctive benefits and accomplishments of NC State University; monitoring and responding to public issues and perceptions; involving alumni, faculty, staff, students, and constituents in reaching the University's goals; and helping the university recruit and retain students, secure public and private resources and garner support. It is believed that somewhere around 2013-2014 the name of the Office of Public Affiars was changed to University Communications and Marketing.

The unit began as the Telecommunications Group in the College of Humanities and Social Sciences and has had a long, successful history of producing informational television, video, and film. For projects created in-house, the Creative Services production team goes through the process of scripting, production, and post-production. It has won numerous awards and been included in many film festivals, including the New York and Dallas Film Festivals. The unit also establishes North Carolina State University's graphic identity and publication guidelines through their marketing services.

The records of University Communications, Creative Services currently contain video recordings used in productions on a number of topics and files related to these productions, publications made by the office, and office files. The various types of video formats in this collection include film reels, videotape reels, Beta cassettes, U-matic cassettes, digital cassette, DVDCAM cassettes, VHS cassettes, and DVDs. The various types of record files include publications, scripts, treatments, production notes, correspondences, itineraries, pamphlets, research materials, interview transcripts, invoices, receipts, budget notes, postal orders, storyboards, time code sheets, work sheets, meeting minutes, resumes, talent information, newspaper clippings, brochures, contracts, permits, website layouts, slide show printouts, and evaluations. Visual materials include photographs, slides, photo negatives, contact sheets, mounted photographs, negative reels, and Polaroids. Other materials in the collection are audio cassettes, floppy-discs, zip discs, and CD-ROMs. Materials range in date from 1889 to 2014, though the majority of the recordings are dated between 1978 and 2008.

This collection has been arranged by series depending on topic or the project the materials belong to. Master video tapes have been arranged alphabetically by title, while all other video tapes have been arranged by their alpha-numeric identifier. Folder files have been arranged alphabetically by title, then by date. Some series have subseries within them, either representing specific series within the project or distinguishing materials as general record files from the video materials. The Unprocessed Records series contains records that have not been fully processed and remain in the order received.

The NC State University Libraries generally claims only physical ownership of most Special Collections materials. These materials are made available for use in research, teaching, and private study, pursuant to U.S. Copyright law. Libraries staff are unable to advise on copyright and other legal matters; the user assumes full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Helpful resources for assessing copyright include Cornell Libraries’ “Copyright Services: Copyright Term and the Public Domain,” the ALA Office for Information Technology Policy’s "Is It Protected by Copyright?," and copyright.gov. This collection may contain materials with sensitive or confidential information about identifiable living individuals, which may be protected under federal or state laws and regulations. Researchers are advised that there may be legal ramifications for disclosing this information.

The University Archives operates in accordance with the State Public Records Act, with unrestricted access to records not covered by state and federal statutes and regulations.

[Identification of item], North Carolina State University, University Communications, Creative Services Records, UA 014.015, Special Collections Research Center, North Carolina State University Libraries, Raleigh, NC

Transferred by North Carolina State University, Office of Public Affairs, Creative Services.

Processed by: Laura Abraham, 2010 August-2011 June; machine-readable finding aid created by: Laura Abraham, 2011 June; Digital materials processed by Jessica Rayman, 2016 May. Addition processed by: Caitlyn Sosbe, Cathy Dorin-Black, Carter Claiborne, Ashton Reddish, Katherine Russo, Stacey Minter, James Stephens, 2020 February. Finding aid updated to reflect addition to the collection by Cathy Dorin-Black, 2020 February.