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NC State Sports, Illustrated:
Changes in the Medium, 1960-1972
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Artists such as Fred Fixler, Joe Little, Abbott and Wexler ushered in a new style in the 1960s.
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Veteran sports illustrator Lon Keller updated his palette, laying on the oranges, browns and aquas.
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Little captured the nation's fascination with outer space in a 1964 drawing in which a Martian watches a football game from the sidelines.
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In the same year, for the first time, Coca-Cola took over the center spread of the football program, which had been occupied by cigarette ads since the 1920s. The American Dairy Association claimed the back cover to promote "the vitality beverage."
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In 1966 NC State promoted the newly completed Carter Stadium and joined a national trend in graphic design by replacing the illustrations on game program covers with photographs of players, coaches, cheerleaders, and sports venues.
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As of the following year, the publications for both major sports were named "Wolfpack News."
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Although the college became integrated in the mid-1950s, the men's football and basketball teams did not include African Americans until 1967-1968. Five years later, for the first time, game program covers featured African American athletes.
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