Introduction to Google Analytics
In this workshop, you will learn about Google Analytics and basic web access data analysis using standard reports. After an overview of the analytics platform and "tour" of a live account, participants will work in groups to analyze data and consider the implications for the website's content planning and strategic communication campaigns. Instruction for setting up your own Google Analytics account will be provided along with other helpful information to get you started.
This workshop will familiarize users with Google Analytics navigation and basic reporting tools and prepare them for more exploration on their own. No prior experience is necessary.
Register for this event.