NCSU Libraries Focus Online
Volume 27 number 2 - Winter 2007
Library Development: Portrait of a Corporate Partner: Motricity;
and NCSU Libraries Corporate Partners
By Michael Gulley, Library Development
The Friends of the Library extends a warm welcome to one of its
newest Corporate Partners, Motricity, a leading provider of mobile
content services and solutions that simplifies the complexities
of managing, delivering, and using mobile content. Motricity, headquartered
in Durham, North Carolina, is expanding rapidly. Formed in 2001
by Ryan K. Wuerch, the current CEO and chairman, Motricity currently
employees about 400 people who are located around the globe.
Peter Ghali, NC State Class of 1996 and a current NCSU M.B.A.
student and product manager at Motricity, approached the Friends
of the Library about its Corporate Partner program in early 2006.
Ghali recognized an opportunity to match the capabilities of the
NCSU Libraries with research needs at Motricity while simultaneously
supporting an institution that had proved invaluable to him personally
and professionally. Ghali has always found the Libraries’ resources
indispensable for his academic work, but he soon began using those
same resources in his professional work. He understood how the
Libraries’ resources and support could provide Motricity
with an invaluable competitive edge and proposed the partnership
to his colleagues.
Motricity is one of the newest corporate
members of the Friends of the Library. It is interesting
to learn how the company has taken advantage of the new partnership.
According to Les Hamashima, director of corporate communications, “I
have worked for larger companies in the past who have had their
own in-house libraries and librarians with centralized research
resources. It’s very different here at Motricity, and knowledge
management and knowledge sharing are not centrally managed--knowledge
resides throughout the company and is pushed and shared amongst
groups, collaborations, and teams. Utilization of the NCSU Libraries
resources enables staff to have information that they want and
need at anytime of the day. For a very fast-paced company, fingertip
information promotes speed and efficiency because we can get
business critical data when we need it.”
Motricity has always found the NCSU community to be essential
to its success, and the partnership with the NCSU Libraries is
no different. Not only does the library provide Motricity with
borrowing privileges, but it also allows them to support an institution
that prepares students with advanced information literacy skills.
Motricity finds some of their best employee candidates among NCSU
graduates. Hamashima notes that “Motricity is a fast and
intense company, which operates in an industry that is growing
and changing rapidly. It is essential that we have the ability
to execute and adjust our business quickly. The key to doing this
successfully is a blend of having the right people and making sure
they have the knowledge to make sound business decisions.”
NCSU Libraries Corporate Partners
Aerie Pharmaceuticals, Inc.
Air Control Techniques, P.C.
Amphora Discovery Corporation
Athenix Corporation
BASF Plant Science, L.L.C.
Bayer CropScience
Becton Dickinson and Company
BioLeap, L.L.C.
Biolex, Inc.
BioLink Sciences, Inc.
BioStratum
Burlington Industries
Chimerix, Inc.
Collegiate Capital Management
Cree, Inc.
Cropsolution, Inc.
Flashpoint Technology
Forbo Adhesives
Gilbane Building Company
Henkel Technologies
IBM
Institute of Textile Technology
Invista
Mallinckrodt, Inc.
Metabolon
Motricity, Inc.
Myers, Bigel, Sibley, & Sajovec
Nomaco
Novozymes
Progress Energy
Research Triangle Institute
SAS Institute, Inc.
SCYNEXIS, Inc.
Serenex, Inc.
Sigma Xi
Wachovia Bank and Trust Co., N.A.
Xsira Pharmaceuticals, Inc.
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