Access: SimplyMap

Librarian: Jennifer Garrett





What it is:

  • Web-based mapping tool that allows users to create interactive thematic maps based on geographies and demographic and market data.

What you can expect to find:

  • Population and household demographic variables (short-term historical, estimates & projections)
  • Market data (including life-stage clusters, consumption, and expenditures for various product and service categories)
  • Business counts by NAICS
  • Limited business data (points of interest)
  • Data available at various geographies : national, state, city, county, zip-code, block groups

Some useful things you can do:

  • Geo-demographic market analysis
  • Custom tabular reports
  • Export data, images, tables, and shapefiles
  • Share saved workspaces with other users with access to SimplyMap

Limitations or Special Instructions:

  • Create Personal Workspace so that you can save your work and return to it at a later time.

Content Sources:

  • Census data
  • D & B's Points of Interest
  • MRI's Survey of the American Consumer data

Tutorials & Guides: