ESRI BusinessMap
Overview | Included Data | On-line Documentation | Library Access
Overview
BusinessMAP 4 is a standalone GIS software product released by ESRI for business mapping and decision applications. Moreover, it provides an easy interface for basic GIS data viewing and mapping, even for non-business related uses.
According to ESRI, "BusinessMAP lends itself to a variety of marketing and sales applications. Use BusinessMAP for territory design, demographic analysis, customer prospecting, route planning, and more. The following [are] various applications of BusinessMAP to solve critical business problems and return valuable insight about your business.
- View and Link to Your Data
- Create and Balance Sales and Service Territories
- Calculate Routes and Perform Call Planning
- Find Nearby Businesses
- Create Reports Using Familiar Microsoft Office Applications
- Integrate Maps into Your Presentations
- Perform Market and Demographic Analysis More Effectively
- Perform Ring Study and Drive Time Analysis
- Create Targeted Mail Lists
- Prospect for Clients with an Integrated Database
- GPS Enabled
Included Data
According to ESRI's BusinessMAP 4 website, data included in this application are:
- Tele Atlas Dynamap®/Transportation-enhanced streets for the United States and Canada
- Over 18 million businesses from Dun & Bradstreet
- State, county, ZIP Code, and census tract boundaries
- ZIP Code center points and boundaries
- More than 35,000 cities
- Highways and waterways
- Congressional district boundaries
- U.S. census data by state, county, ZIP Code, and census tract with estimates and projections from ESRI
- Major U.S. commercial airports
- Shaded color relief maps for the USA and individual states
- Detailed user guide with sample applications
- Sample map book
- Video demonstrations
Mulitple format file import/export is provided, although note that you will not be able to export Dun & Bradstreet Business Listings because NCSU Libraries has not purchased credits for this.
On-Line Documentation
ESRI has extensive on-line information about BusinessMAP 4 at http://www.esri.com/software/busmap/index.html. On-line resources include Key Features, Video Demos, FAQs, Fact Sheet, Discussion Forums, and more.
Library Access
BusinessMAP 4 is installed on the GIS workstations in DH Hill Library. A DVD is required to run the application, and must be requested from Data Services.
Go to the GIS Data List Page
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