North Carolina Cooperative Extension Service, N.C. MarketReady Records 2008-2010

Creators
N.C. Market Ready; North Carolina Cooperative Extension Service. Department of Agricultural and Extension Education; North Carolina State University N.C. Market Ready
Size
7.1 gigabytes (1 half box)
Location

For current information on the location of these materials, please consult the Special Collections Research Center Reference Staff.

Call number
UA 102.040

This subgroup consists of materials related to the activities of N.C. MarketReady, formerly known as the Program for Value Added and Alternative Agriculture, part of the Cooperative Extension Service in the College of Agriculture and Life Sciences. The records date from 2008 to 2012 and consist of media as well as educational and outreach videos and documents. Included are videos of the Produce Lady, Brenda Sutton, as well as reports and flyers.

The North Carolina State University N.C. MarketReady program was started by Dr. Blake Brown in 2006 to assist the transition of tobacco-farm families to other profitable enterprises. Their aim is to build partnerships and educational resources to help North Carolina agriculture be more profitable. They develop and deliver educational programs and information resources intended to help farmers be successful. The program officially changed its name from Program for Value Added and Alternative Agriculture to N.C. MarketReady in October 2009.

Biographical/historical note

The North Carolina State University N.C. MarketReady program is part of the College of Agriculture and Life Sciences (CALS) and North Carolina Cooperative Extension. Dr. Blake Brown started the N.C. MarketReady program (formerly known as the Program for Value-Added Alternative Agriculture) in 2006 to assist the transition of tobacco-farm families to other profitable enterprises. Since then the N.C. MarketReady program has relocated to the North Carolina Research Campus in Kannapolis, North Carolina. The program officially changed its name to N.C. MarketReady in October 2009.

Their aim is to build partnerships and educational resources to help North Carolina agriculture be more profitable. To do this they develop and deliver educational programs and information resources intended to help farmers be successful. They have five key focus areas which include, Agriculture Enterprise Development, Business Skills Education, Fresh Produce Safety, Horticulture Skills Education and Strengthening Markets. They are located on the North Carolina Research Campus in Kannapolis, North Carolina.

Scope/content

These records consist of materials related to the activities of N.C. MarketReady, formerly known as the Program for Value Added and Alternative Agriculture, part of the Cooperative Extension Service in the College of Agriculture and Life Sciences. The records date from 2008 to 2010 and consist of media as well as educational and outreach videos and documents. Included are videos of the Produce Lady, Brenda Sutton, as well as reports and flyers.

Physical description

These materials include video and electronic documents, as well as one half box of physical materials.

Arrangement

This subgroup is arranged in three series:

  • UA 102.040 Series 1. Marketing and Planning
  • UA 102.040 Series 2. N.C. MarketReady Media Coverage Reports
  • UA 102.040 Series 3. The Produce Lady Videos

Use of these materials

The nature of the NCSU Libraries' Special Collections means that copyright or other information about restrictions may be difficult or even impossible to determine despite reasonable efforts. The NCSU Libraries claims only physical ownership of most Special Collections materials.

The materials from our collections are made available for use in research, teaching, and private study, pursuant to U.S. Copyright law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source.

Preferred Citation

[Identification of item], North Carolina Cooperative Extension Service, N.C. MarketReady Records, UA 102.040, Special Collections Research Center, North Carolina State University Libraries, Raleigh, NC

Alternative form available

Digital materials located at: \\152.1.24.37\photoarchives2\preservation\UA102_040\transfrContainer

Source of acquisition

These records were transferred from the North Carolina State University N.C. MarketReady (Accessions 2010.0010 and 2010.0074) and other sources (Accession 2013.0147).

Processing information

Processed by: Genya O'Gara 2009; machine readable finding-aid created by: Genya O'Gara July 2010; finding aid updated to reflect additions to collection by: Jonathan Holloway, 2011 May; and Todd Kosmerick, 2013 June.

The entire collection, including materials not available online, may be viewed in the Special Collections reading room in D.H. Hill Library.

The collection is organized into three principal series:

Marketing and Planning 2009-2012 (UA 102.040 Series 01)

This series consists of materials relating to marketing and planning of the N.C. MarketReady program, including brochures, press releases, and the agenda and related documents of a Joint Session of Governor Beverly Perdue's Education Governing Board held at the North Carolina Research Campus in Kannapolis.

Marketing Materials, Program for Value-Added Alternative Agriculture 2009
Half box 1, Folder 1
Governor Beverly Perdue, Joint Session of the Educational Governing Boards 2010 January 13
Half box 1, Folder 2
Produce Lady E-News [printout] 2012 August (Accession 2013.0147)
Half box 1, Folder 4
Produce Lady Flyers 2012 (Accession 2013.0147)
Half box 1, Folder 5
N.C. MarketReady Media Coverage Reports 2009 (UA 102.040 Series 02)

This series consists of reports about media coverage of the N.C. MarketReady program. The reports cover 2009.

For current information on the location of these materials, please consult the Special Collections Research Center Reference Staff.

Media Coverage Report 2009 January-March
Size: 1 item (1 pdf)

The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.

Media Coverage Report 2009 April-June
Size: 1 item (1 pdf)

The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.

Media Coverage Report 2009 July-September
Size: 1 item (1 pdf)

The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.

Media Coverage Report 2009 October-September
Size: 1 item (1 pdf)

The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.

Overall Communications Plan, Year-end Review Summary 2009
Size: 1 item (1 pdf)

The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.

The Produce Lady Videos 2008-2009, undated (UA 102.040 Series 03)
Size: 0 gigabytes (4 DVDs)

This series consists of videos featuring Brenda Sutton, the Produce Lady. The Produce Lady, Series 1 features 10 short videos plus a credits sequence on 1 DVD. There are two copies of this DVD with slightly different physical labels, but the content is identical. The Produce Lady, Series 2 features another 10 short videos plus a credits sequence on one DVD. Also included is a DVD on Fresh Produce Safety Tips. The materials are dated from 2008 to 2009.

For current information on the location of these materials, please consult the Special Collections Research Center Reference Staff.

Produce Lady, Series 1 2008 October (ua_102.040.001)

2 DVDs

The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.

Produce Lady, Series 2 2009 February (ua_102.040.003 )

1 DVD

The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.

Produce Lady, Series 1 and 2 [3 DVDs]
Half box 1, Folder 3
Fresh Produce Safety Tips [DVD] (Accession 2013.0147)
Half box 1, Folder 6

Access to the collection

This collection is open for research; access requires at least 48 hours advance notice.

For more information contact us via mail, phone, or our web form.

Mailing address:
Special Collections Research Center
Box 7111
Raleigh, NC, 27695-7111

Phone: (919) 515-2273

Preferred Citation

[Identification of item], North Carolina Cooperative Extension Service, N.C. MarketReady Records, UA 102.040, Special Collections Research Center, North Carolina State University Libraries, Raleigh, NC

Use of these materials

The nature of the NCSU Libraries' Special Collections means that copyright or other information about restrictions may be difficult or even impossible to determine despite reasonable efforts. The NCSU Libraries claims only physical ownership of most Special Collections materials.

The materials from our collections are made available for use in research, teaching, and private study, pursuant to U.S. Copyright law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source.