Home: BUS 590m

Economic Conditions

Industry Analysis

Company Information

Sample Marketing Plans

Marketing Research Tools

Government Resources for Small Business

Business Information Network

BUS 590m: Entrepreneurial Resources

Marketing Research

Market Analysis, Consumer Analysis, Product Factors and Features, Advertising/Media Information

Census (US and State)
demographics

County Business Patterns
spending, demographics

Zip Code Statistics from Census Bureau
spending, demographics

Reference USA (NCSU database)
directory of 12 million+ businesses, search by geographic location, employees, sales/assets, SIC codes or yellow page headings

Ad Age
http://www.adage.com

American Demographics
fulltext e-journal available from library catalog

ABI/INFORM
database - journal articles

Business Source Elite
database - journal articles

Business Owner's Toolkit
http://www.toolkit.cch.com

The Foundation Center
http://www.fdncenter.org/ nonprofit information, directory, guides

Guidestar Nonprofit Center
http://www.guidestar.org nonprofit information, directory, guides

Key Market Research/Demographic Reference Books
(located at D. H. Hill library)
Use Catalog Subject Headings: "consumers united states " for more.

Sourcebook of Zip Code Demographics
[Business Alcove - 1st floor of the West Wing of D. H. Hill] HA203 .S66

Sourcebook of County Demographics
[Business Alcove - 1st floor of the West Wing of D. H. Hill] HA203 .S64

Lifestyle Market Analyst
[Business Alcove - 1st floor of the West Wing of D. H. Hill] HF5415.33.U6 L54

Household Spending
[Business Alcove - 1st floor of the West Wing of D. H. Hill] HC110.C6 H59

Market Share Reporter
[Business Alcove - 1st floor of the West Wing of D. H. Hill] HF53 .M37

World Market Share Reporter
[Business Alcove - 1st floor of the West Wing of D. H. Hill] HD2757.15 .W67

Business Rankings Annual
[Business Alcove - 1st floor of the West Wing of D. H. Hill] HG4050 .B88

Broadcasting and Cable Yearbook
[Reference Desk] HE8689 .B77

Gale Directory of Publications and Broadcast Media
[Reference Desk] Z6951 .A97

Standard Directory of Advertisers
[Business Alcove - 1st floor of the West Wing of D. H. Hill] HF5805 .S71

Standard Directory of Advertising Agencies
[Business Alcove - 1st floor of the West Wing of D. H. Hill] HF5805 .S715

The American Marketplace: demographics and spending patterns
[Reference] HA214 .A6 1999

American Generations : who they are, how they live, what they think
[Reference] HC110.C6 M545 1998

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