BUS 530: Managing People in the High Tech Environment
Industry Information
Looking at industry information can help us understand much about particular
companies and how and why they operate in the way they do. Comparing the company, product, or a service to the industry standard/norm can help you determine if a company or other categories are successful. By seeing what the industry is projecting, you can also project the outlook and the trends of a company or a product or service.
It may be tricky looking for that particular industry that your company,
product or service falls into--each database or vendor has their own list,as
well as does the government. You may need to try several. Some companies fall
into several categories. Semiconductors, for example, fall into "electrical
components" and "computers" in
some sources, depending on what you are looking for. The key is to keep trying
-- look for subject terms in the articles you read and/or try related synonyms
when searching.
Business
Source Premier
Provides full text coverage for more than 1,100 scholarly business, management
and economics journals, including more than 450 peer-reviewed publications.
Also includes many good Industry Profiles, Company Profiles, and Market Research
Reports.
Mergent Online
On the search screen click on the "Industry Reports" tab.
Plunkett Research Online
Like Mergent, Plunkett contains a number of "Instutry Research Centers."
Standard & Poor's Net Advantage
To find industry information from the main screen, choose the "Industry" button on the top bar and use "lookup" to find your industry. To find industry surveys that relate to a company, once in the company's corporation records, choose "Industry Survey" from
the side navigation bar.
Thomson
Research
Enter either a company name or its ticker symbol, and do a search for the
company of your choice. Financial data, annual reports, and news reports are
also available.
LexisNexis Academic
From the LexisNexis Academic homepage, select "Business" and then "Industry & Market." You
must choose an Industry from the pull-down box. If you go to the bottom of
this search page, you will find a very good guide for doing company and industry
research.
Wall Street Journal
[ Other Newspaper Databases at NCSU Libraries ]
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