BUS 462: Marketing Research
Course Instructor: Sangkil Moon
Librarians: Amy VanScoy & Hyun-Duck Chung
Databases
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Business Source Premier
Mergent Online
Plunkett Research Online
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Standard and Poor's Net Advantage
Industry Classification Codes
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SIC Classifications
NAICS Classifications
Industry Norms
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Industry Norms and Key Financial Ratios
[Business Alcove - 1st floor of the West Wing of D. H. Hill]
RMA Annual Statement Studies
[Business Alcove - 1st floor of the West Wing of D. H. Hill]
Product Development
Annual Survey of Manufactures
http://www.census.gov/mcd/asmhome.html
Market Share/Concentration Ratios by products by company sizes
http://www.census.gov/prod/ec97/m31s-cr.pdf
Librarian Contact Information
For course assignments, contact:
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