Subject Guides:
Marketing
Resources
CONTENTS
Government
Data
Rankings/Market Share
Brands and Products
Markets and Demographics
Company Resources
Industry Resources
Advertising and Media
Sample Marketing Plans
Government
Data
Population
and Household Economic Topics -Census
Statistical Abstract of the United States
Bureau of Labor Statistics
US Census
County
Business Patterns
Zip Code
Business Patterns
Bureau of Economic Analysis
Rankings/Market
Share
Business
Source Premier
LexisNexis
Academic
Mergent
Online
Plunkett
Research Online
Standard
& Poor's Net Advantage
Business Rankings Annual [DH Hill Library, 1st floor, East Wing] HG4050 .B88
Ward's Business Directory of U.S. Private and Public Companies
[DH Hill Library, 1st floor, East Wing] HG4057 .A449
Market Share Reporter [DH Hill Library, 1st floor, East Wing] HF53 .M37
Brands
and Products
Business Source Premier
Brands and their Companies [DH Hill Library, 1st floor, East Wing] T223.V4 A22
Companies and their Brands [DH Hill Library, 1st floor, East Wing] T223.V4 A222
Market Share Reporter [DH Hill Library, 1st floor, East Wing] HF53 .M37
Thomas Register of American Manufacturers http://www.thomasregister.com
Markets
and Demographics
Business Source Premier
Plunkett Research Online
LexisNexis Statistical
Sourcebook of Zip Code Demographics [DH Hill Library, 1st floor, East Wing]
HA203 .S66
Sourcebook of County Demographics [DH Hill Library, 1st floor, East Wing]
HA203 .S64
Household Spending: Who Spends How Much on What [DH Hill Library, 1st floor, East Wing] HC110.C6 H59
Lifestyle Market Analyst [DH Hill Library, 1st floor, East Wing] HF5415.33.U6
L54
Rand McNally Commercial Atlas and Marketing Guide [DH Hill Library, 9th floor, Folio2 area]
G1046.Q1 R35
Demographic Profiles 2000 Census
http://www.census.gov/Press-Release/www/2002/demoprofiles.html
County Business Patterns
http://www.census.gov/epcd/cbp/view/cbpview.html
Company
Resources
LexisNexis Academic
Business Source Premier
Thomson
Research
Standard
& Poor's Net Advantage
Lexis Nexis Corporate Affiliations
Ward's Business Directory of US Private and Public Companies
[DH Hill Library, 1st floor, East Wing] HG4057 .A449
Industry
Resources
Mergent
Online
Plunkett
Research Online
Standard
& Poor's Net Advantage
Thomson Research
LexisNexis Academic
Business Source Premier
Dun & Bradstreet/Galegroup Industry Handbook [DH Hill Library, 1st floor, East Wing] HG4907 .D86 2000
US Industry and Trade Outlook [DH Hill Library, 1st floor, East Wing] HC106.82.U16
Advertising
and Media
LexisNexis
Academic
Business Source Premier
Thomson
Research
Broadcasting and Cable Yearbook [DH Hill Library, 4th floor, Stacks] HE8689 .B77
Encyclopedia of Associations [DH Hill Library, 1st floor, East Wing ] HS17 .G320
Gale Directory of Publications and Broadcast Media [DH Hill Library, 1st floor, East Wing ] Z6951 .A97
Advertising Red Books - Advertiser [DH Hill Library, 1st floor, East Wing] HF5805 .S71
Advertising Red Books - Agencies [DH Hill Library, 1st floor, East Wing] HF5805 .S72
Sample
Marketing Plans
Marketing
Virtual Library http://www.knowthis.com/management/marketplan.htm
MPlans.com http://www.mplans.com/spm/
MoreBusiness.com
http://www.morebusiness.com/templates_worksheets/bplans/printpre.brc
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